The Power of Social Media for Marketing in Theme Parks

How powerful is the social media? I Facebook everyday, Youtube every week! But I am no longer watch TV programme without webTV. Are you the same with me?

Successful theme park demands for global visitors, it is a huge expense and impossible to reach worldwide audience if use of traditional media. Different to traditional marketing tool, social media is a FREE channel for marketing and covers unprecedented large populations.

Here are Top 10 Most Popular Social Networking Sites in 2011:

 1.   Facebook     - approximately 700million users

 2.   Twitter          - approximately 200million users
 3.   LindkedIn      - approximately 100million users

 4.   MySpace      - approximately 80million users
 5.   Ning              - approximately 60million users

 6.   Tagged         - approximately 25million users

 7.   Orkut            - approximately 15million users

 8.   hi5                - approximately 11million users

 9.   myyearbook - approximately 7million users

 10. Meetup       - approximately 7million users

Up to July of 2011, total population of the Earth is 6,950million people. As more than 10% of total populations being the user of Facebook, there isn’t any other traditional media can rival the audience reach of Facebook.

So, Social Media is definitely a key marketing channel of theme park.

Source:
http://best-theme-parks.blogspot.com/2011/07/power-of-social-media-marketing-for_19.html