Theme Park Review: A Brand of Theme Park Travelling Doing Amazing Social Media Marketing

Today, we are going to introduce "Theme Park Review" - Theme Park Review changed from a traditional traveling agency which selled traveling tour, and  it is now a brand which sells diversified products, such as DVDs of rollercoasters experiments, clothing, loyalty scheme and also the traveling tour of theme parks. There are marketing strategies are excuting very well.

We will concentrate the part of social media marketing, they have several features related to soical media marketing:

1. Forum

2. Facebook Fan Page

 3. Youtube 



4. Community - Club TPR

Finally, leading sales: TPR Store and created a new media between the travellers and theme parks.

After I finished this case study, I really want to join them to have a fun and exciting theme park trip. Let's go!

Source:
http://best-theme-parks.blogspot.com/2011/07/amazing-social-media-marketing-of-theme.html

Fuji-Q Highland: Using Youtube to Generate the Media Exposure for the New Rollercoaster

A new exciting rollercoaster "高飛車 Takabisha" has been launched in Fuji-Q Highland on July 16,2011. The selling point is the world steepest rollercoaster will drop at 121 degrees.

There are over 1 million people have watched the above Youtube clip from July 8, 2011, most of them are shared by friends from the social media. With the large amount of sharing, the impression and click rate are very high, and then, Fuji-Q highland attracts the reports by traditional media.

This is very successful and efficient method for Fuji-Q Highland to generate the media exposure of the new facility, especially oversea media. For example, the most popular newspapers in Hong Kong, Oriental Daily, Sun Daily and the Apple Daily have also reported the launch of "高飛車 Takabisha" and quoted the Youtube clip also. Since the reports by traditional media, more audience can be reahced and leading sales finally.


Souce:
http://best-theme-parks.blogspot.com/2011/07/fuji-q-highland-using-youtube-to.html

The Power of Social Media for Marketing in Theme Parks

How powerful is the social media? I Facebook everyday, Youtube every week! But I am no longer watch TV programme without webTV. Are you the same with me?

Successful theme park demands for global visitors, it is a huge expense and impossible to reach worldwide audience if use of traditional media. Different to traditional marketing tool, social media is a FREE channel for marketing and covers unprecedented large populations.

Here are Top 10 Most Popular Social Networking Sites in 2011:

 1.   Facebook     - approximately 700million users

 2.   Twitter          - approximately 200million users
 3.   LindkedIn      - approximately 100million users

 4.   MySpace      - approximately 80million users
 5.   Ning              - approximately 60million users

 6.   Tagged         - approximately 25million users

 7.   Orkut            - approximately 15million users

 8.   hi5                - approximately 11million users

 9.   myyearbook - approximately 7million users

 10. Meetup       - approximately 7million users

Up to July of 2011, total population of the Earth is 6,950million people. As more than 10% of total populations being the user of Facebook, there isn’t any other traditional media can rival the audience reach of Facebook.

So, Social Media is definitely a key marketing channel of theme park.

Source:
http://best-theme-parks.blogspot.com/2011/07/power-of-social-media-marketing-for_19.html